This time an adjustment of a well known service offered by retailers: the newsletter. A newsletter that you can sign up for digitally. Only then to get annoyed by the amount of useless information you receive. Find here Audiofile’s ‘solution to the problem’.

You have to be quite bold. Selling an ultra high-end product that has gone back to the manufacturer 5 times in 6 years, because it continuously breaks down. Repaired every time and also unable to explain why the product broke. And yet this seller wants to sell it.

“Zou jij een ultra high-end product kopen, wetende dat het specifieke product al 5 keer gerepareerd is?” vroeg onze bedrijfsadvocaat…

Let’s not beat about the bush. Audiofile has the ambition to become the most value-adding audio store in the Netherlands. And actually, even bigger than that. The last bit of ambition (and perhaps last bit of self-knowledge) is still holding us back here.

Laten we er geen doekjes om winden. Audiofile heeft de ambitie de meest waarde toevoegende audiowinkel van Nederland te worden.

Waarom Audiofile Consultative Selling 7.0 toepast: de meest duurzame vorm van verkopen met de allerhoogste waarde toevoeging voor u.

Since this article is 100% non-audio and has a high ‘what on earth is this about’ content, the coverage will not be very large. Add to that, too much text and too long sentences and you have the perfect cocktail for no audience. Despite this knowledge, I have decided to write and share the article anyway.